The 18 best search engine optimization tools 2023
The best search engine optimization tools make it simpler and easier to optimize your website's performance and manage as well as monitor your search engine rankings.
At its core, SEO (Search Engine Optimization) evolved as an extension of web accessibility by following HTML4 guidelines to better identify the purpose and content of a document.
This meant that web pages had to have unique page titles that properly reflected their content, keyword headings to highlight the content of each page, and that other tags were treated accordingly.
This was necessary in no small part because web developers often focused only on coding issues and not on the user experience, let alone compliance with website publishing guidelines.
In this article, we at FiveTeams will show you the 18 best tools for search engine optimization in 2023.
#1: Ahrefs
Ahrefs is one of the most recommended search engine tools on the Internet. It is the second largest website crawler tool after Google. SEO experts can't get enough of Ahrefs' site audit feature, as it's the best SEO analysis tool around. The tool reveals which parts of your website need to be improved in order to rank better in search engines. From a competitor analysis perspective, you'll probably use Ahrefs to find out your competitors' backlinks and use them as a starting point for your own brand. You can also use search engine optimization tool to find the most linked content in your niche, check and fix broken links on your website and get an overview of the best performing pages.
#2 SEMRush
Marketing search engine optimization tools like SEMRush are very popular in the SEO community. Experts love that they allow them to easily evaluate their rankings and identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the domain vs domain analysis, which allows you to easily compare your website with that of your competitors. If you're looking for analytics reports that will help you better understand your website's search data, traffic, or even your competitors, you can compare keywords and domains. With On-Page SEO Checker, you can easily monitor your rankings and get recommendations on how to improve your website's performance.
#3 KWFinder
An SEO keyword tool like KWFinder helps you find long-tail keywords that have lower competition. Experts use this search engine optimization tool to find the best keywords and create analytics reports on backlinks and SERP (Search Engine Results Page). With the rank tracker tool, you can easily determine your ranking and track your improvement based on a key metric. And if that wasn't enough, you'll also get a lot of new keyword ideas that will help you rank your website even better.
#4 Moz Pro
Search engine optimization software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some professionals raved about the fact that Moz is always up to date despite Google's regular algorithm changes. Others praised Moz's chat portal, through which they always get an insightful answer to any question. Whether you're looking for keyword recommendations or a website crawl, Moz is a full-service powerhouse. You'll get great insights into how your website is performing, but also how you can improve it. There's also a free MozBar toolbar you can download to see your site's metrics while browsing any page. If you want to learn more about SEO, you should also visit MozCon, their annual conference.
#5 Answer The Public
With free search engine optimization tools like Answer The Public, you can easily find topics to write about for your blog. Let's say you're in the "IT professions" niche. With this free SEO tool, you can create content on keywords like "software developer jobs," "IT trends," "new IT jobs," "data science," and "network administration" and cover the entire spectrum. It's ideal for finding featured snippets. When you hire a freelancer to create content, all you have to do is download this list and send it to them. It only takes five minutes, making it one of the most efficient ways to find SEO topics for new websites.
#6 Uber Suggest
Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs. Ubersuggest takes into account keyword volume, competition, CPC and seasonal trends among others in its reports. This tool is suitable for both organic SEO and paid PPC and can help you figure out if a keyword is worth searching for and how competitive it is.
#7 SpyFu
Although SpyFu has a great premium version, many of our experts raved about its free features. If you're just getting started with search engine optimization, you can easily jump into the paid features once you're more experienced. You can easily look at how many times a keyword is searched each month and determine the difficulty of ranking for that keyword. You can also do research on your competitors to find out what keywords they are using. Also, you can search your competitor's website or your own website to find out how many organic keywords they have, how many clicks they get monthly, who their paid and organic competitors are, what campaigns they run with Google Ads, and more. It is one of the most detailed SEO analysis tools on the market.
#8 Majestic
Majestic is one of the best search engine optimization tools according to experts. It has countless useful features, such as The Majestic Million, which lets you see the ranking of the top million websites. Did your website make the list? The Site Explorer feature lets you easily get an overview of your website and the number of backlinks you have. It also serves as an SEO keyword tool that lets you find the best keywords, and also offers features for website comparisons and tracking your ranking.
#9 Woorank
A top search engine optimization tool, Woorank offers free and paid options to track and evaluate your marketing data. You can enter your competitors to find out what keywords they are targeting so you can overlap with them. Try to understand how keywords evolve over time to best optimize them for users and search engines. And most importantly, understand what your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime and security issues and give you advice on how to fix them.
#10 SEOQuake
SEOQuake is considered one of the best free tools for search engine optimization. This Chrome extension acts as an SEO checker tool that performs on-page site audits, evaluates your internal and external links, and also performs site comparisons to see how you compare to your competitors. Other features of this SEO analytics tool include keyword analytics, such as keyword density, a clear SEO dashboard, and an export function that allows you to easily download and send data to key people on your team.
#11 Siteliner
Siteliner is an SEO checker tool that helps you find duplicate content on your website. What is duplicate content? Identical content on other websites. And Google penalizes websites with such content. With search engine optimization tools like this one, you can check your entire website for duplicate content, broken links, average page size and speed, number of internal links per page, and more. It also compares your website to the average of websites checked with this tool, so you know better where you stand.
#12 Fat Rank
SEO Chrome extensions like Fat Rank allow you to easily analyze your website's performance. With this SEO keyword tool, you can determine the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you have optimized for. If you don't rank in the top 100 results, it tells you that you don't rank for that keyword. With this information, you can better optimize your site for that keyword and make adjustments as needed.
#13 Keywords Everywhere
Keywords Everywhere is another great search engine optimization Chrome extension that collects data from various SEO tools like Google Analytics, Search Console, Google Trends and more to help you find the best keywords to rank for. Free SEO tools like these simplify the process of determining the best keywords for your website. Instead of searching multiple websites every day, you can save a lot of time with this one tool.
#14 Screaming Frog
Screaming Frog is considered by experts to be one of the best SEO tools on the internet. They love how much time it saves them when they can use this tool to analyze their website super fast to perform site audits. All the people we talked to said that Screaming Frog is faster than most other search engine optimization tools. The tool also informs you about duplicate content ("duplicate content"), errors to fix, bad redirects and link building improvement opportunities. The SEO Spider tool has been named the best feature by top SEO experts.
#15 Serpstat
Serpstat is a growth hacking platform for SEO, PPC and content marketing goals. If you are looking for an affordable all-in-one tool to solve search engine optimization tasks, analyze competitors, and manage your team, Serpstat is a great choice. Many experts are now switching to this tool because it has collected keyword and competitor analysis data for all Google regions in the world. Besides, Serpstat is known for its great features. The most popular one is the "Missing Keywords" feature, which identifies the keywords that your competitors rank for in the top 10 search results, but you don't.
#16 GrowthBar
GrowthBar is one of the easiest-to-use SEO tools on the market. It allows users to see millions of keyword results, your competitors' backlinks, Google Ads data, and create blog content with one click.
GrowthBar is a tool based on Open AI - the most sophisticated language model ever developed. This means that the results and recommendations are as good as it gets. It's refined, streamlined, and 100% intuitive.
Because of its simple interface and robust data sets, it's becoming increasingly popular with entrepreneurs, small businesses, and freelancers. But GrowthBar's customers include larger companies as well.
#17 Advanced Web Ranking
Advanced Web Ranking is an excellent search engine optimization tool for teams that want to track a large number of keywords. Its ability to track keywords at a hyper-specific level (including SERP features) and white-label reporting make it ideal for agencies and internal teams.
This tool can also track 3,000 search engines and more than 170 countries, supporting not only Google but also Baidu, Yandex, Amazon, YouTube, etc. Advanced Web Ranking also performs deep competitor analysis that includes metrics such as market share, estimated visits and discovery of new competitors.
#18 SEObility
SEObility is a powerful all-in-one SEO software that allows you to monitor your website, which is very helpful in SEO optimization. With its daily updates and link building tools, SEObility helps business owners improve their search engine rankings with ease.
It also efficiently scans all the linked pages of a website and finds issues like duplicate content and broken links.
Conclusion: Simplify search engine optimization with tools
The "core ideals" of search engine optimization are the same as ever - making sure pages have the right tags for the right keywords, not only for natural search results, but also for PPC (Pay Per Click) and other marketing campaigns where call-to-action (CTA) and conversion rates are key indicators of success. Google recently underscored this with its Core Web Vitals to signal that the basics are still important.
But how does an SEO manager know which keywords to use on its sales pages? How can a site separate transactional traffic from general site visitors? And how can the company improve its ability to get targeted traffic from the web? That's exactly what our top 18 search engine optimization tools from this article will help you with.
The best search engine optimization tools make it simpler and easier to optimize your website's performance and manage as well as monitor your search engine rankings.
At its core, SEO (Search Engine Optimization) evolved as an extension of web accessibility by following HTML4 guidelines to better identify the purpose and content of a document.
This meant that web pages had to have unique page titles that properly reflected their content, keyword headings to highlight the content of each page, and that other tags were treated accordingly.
This was necessary in no small part because web developers often focused only on coding issues and not on the user experience, let alone compliance with website publishing guidelines.
In this article, we at FiveTeams will show you the 18 best tools for search engine optimization in 2023.
#1: Ahrefs
Ahrefs is one of the most recommended search engine tools on the Internet. It is the second largest website crawler tool after Google. SEO experts can't get enough of Ahrefs' site audit feature, as it's the best SEO analysis tool around. The tool reveals which parts of your website need to be improved in order to rank better in search engines. From a competitor analysis perspective, you'll probably use Ahrefs to find out your competitors' backlinks and use them as a starting point for your own brand. You can also use search engine optimization tool to find the most linked content in your niche, check and fix broken links on your website and get an overview of the best performing pages.
#2 SEMRush
Marketing search engine optimization tools like SEMRush are very popular in the SEO community. Experts love that they allow them to easily evaluate their rankings and identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the domain vs domain analysis, which allows you to easily compare your website with that of your competitors. If you're looking for analytics reports that will help you better understand your website's search data, traffic, or even your competitors, you can compare keywords and domains. With On-Page SEO Checker, you can easily monitor your rankings and get recommendations on how to improve your website's performance.
#3 KWFinder
An SEO keyword tool like KWFinder helps you find long-tail keywords that have lower competition. Experts use this search engine optimization tool to find the best keywords and create analytics reports on backlinks and SERP (Search Engine Results Page). With the rank tracker tool, you can easily determine your ranking and track your improvement based on a key metric. And if that wasn't enough, you'll also get a lot of new keyword ideas that will help you rank your website even better.
#4 Moz Pro
Search engine optimization software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some professionals raved about the fact that Moz is always up to date despite Google's regular algorithm changes. Others praised Moz's chat portal, through which they always get an insightful answer to any question. Whether you're looking for keyword recommendations or a website crawl, Moz is a full-service powerhouse. You'll get great insights into how your website is performing, but also how you can improve it. There's also a free MozBar toolbar you can download to see your site's metrics while browsing any page. If you want to learn more about SEO, you should also visit MozCon, their annual conference.
#5 Answer The Public
With free search engine optimization tools like Answer The Public, you can easily find topics to write about for your blog. Let's say you're in the "IT professions" niche. With this free SEO tool, you can create content on keywords like "software developer jobs," "IT trends," "new IT jobs," "data science," and "network administration" and cover the entire spectrum. It's ideal for finding featured snippets. When you hire a freelancer to create content, all you have to do is download this list and send it to them. It only takes five minutes, making it one of the most efficient ways to find SEO topics for new websites.
#6 Uber Suggest
Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs. Ubersuggest takes into account keyword volume, competition, CPC and seasonal trends among others in its reports. This tool is suitable for both organic SEO and paid PPC and can help you figure out if a keyword is worth searching for and how competitive it is.
#7 SpyFu
Although SpyFu has a great premium version, many of our experts raved about its free features. If you're just getting started with search engine optimization, you can easily jump into the paid features once you're more experienced. You can easily look at how many times a keyword is searched each month and determine the difficulty of ranking for that keyword. You can also do research on your competitors to find out what keywords they are using. Also, you can search your competitor's website or your own website to find out how many organic keywords they have, how many clicks they get monthly, who their paid and organic competitors are, what campaigns they run with Google Ads, and more. It is one of the most detailed SEO analysis tools on the market.
#8 Majestic
Majestic is one of the best search engine optimization tools according to experts. It has countless useful features, such as The Majestic Million, which lets you see the ranking of the top million websites. Did your website make the list? The Site Explorer feature lets you easily get an overview of your website and the number of backlinks you have. It also serves as an SEO keyword tool that lets you find the best keywords, and also offers features for website comparisons and tracking your ranking.
#9 Woorank
A top search engine optimization tool, Woorank offers free and paid options to track and evaluate your marketing data. You can enter your competitors to find out what keywords they are targeting so you can overlap with them. Try to understand how keywords evolve over time to best optimize them for users and search engines. And most importantly, understand what your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime and security issues and give you advice on how to fix them.
#10 SEOQuake
SEOQuake is considered one of the best free tools for search engine optimization. This Chrome extension acts as an SEO checker tool that performs on-page site audits, evaluates your internal and external links, and also performs site comparisons to see how you compare to your competitors. Other features of this SEO analytics tool include keyword analytics, such as keyword density, a clear SEO dashboard, and an export function that allows you to easily download and send data to key people on your team.
#11 Siteliner
Siteliner is an SEO checker tool that helps you find duplicate content on your website. What is duplicate content? Identical content on other websites. And Google penalizes websites with such content. With search engine optimization tools like this one, you can check your entire website for duplicate content, broken links, average page size and speed, number of internal links per page, and more. It also compares your website to the average of websites checked with this tool, so you know better where you stand.
#12 Fat Rank
SEO Chrome extensions like Fat Rank allow you to easily analyze your website's performance. With this SEO keyword tool, you can determine the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you have optimized for. If you don't rank in the top 100 results, it tells you that you don't rank for that keyword. With this information, you can better optimize your site for that keyword and make adjustments as needed.
#13 Keywords Everywhere
Keywords Everywhere is another great search engine optimization Chrome extension that collects data from various SEO tools like Google Analytics, Search Console, Google Trends and more to help you find the best keywords to rank for. Free SEO tools like these simplify the process of determining the best keywords for your website. Instead of searching multiple websites every day, you can save a lot of time with this one tool.
#14 Screaming Frog
Screaming Frog is considered by experts to be one of the best SEO tools on the internet. They love how much time it saves them when they can use this tool to analyze their website super fast to perform site audits. All the people we talked to said that Screaming Frog is faster than most other search engine optimization tools. The tool also informs you about duplicate content ("duplicate content"), errors to fix, bad redirects and link building improvement opportunities. The SEO Spider tool has been named the best feature by top SEO experts.
#15 Serpstat
Serpstat is a growth hacking platform for SEO, PPC and content marketing goals. If you are looking for an affordable all-in-one tool to solve search engine optimization tasks, analyze competitors, and manage your team, Serpstat is a great choice. Many experts are now switching to this tool because it has collected keyword and competitor analysis data for all Google regions in the world. Besides, Serpstat is known for its great features. The most popular one is the "Missing Keywords" feature, which identifies the keywords that your competitors rank for in the top 10 search results, but you don't.
#16 GrowthBar
GrowthBar is one of the easiest-to-use SEO tools on the market. It allows users to see millions of keyword results, your competitors' backlinks, Google Ads data, and create blog content with one click.
GrowthBar is a tool based on Open AI - the most sophisticated language model ever developed. This means that the results and recommendations are as good as it gets. It's refined, streamlined, and 100% intuitive.
Because of its simple interface and robust data sets, it's becoming increasingly popular with entrepreneurs, small businesses, and freelancers. But GrowthBar's customers include larger companies as well.
#17 Advanced Web Ranking
Advanced Web Ranking is an excellent search engine optimization tool for teams that want to track a large number of keywords. Its ability to track keywords at a hyper-specific level (including SERP features) and white-label reporting make it ideal for agencies and internal teams.
This tool can also track 3,000 search engines and more than 170 countries, supporting not only Google but also Baidu, Yandex, Amazon, YouTube, etc. Advanced Web Ranking also performs deep competitor analysis that includes metrics such as market share, estimated visits and discovery of new competitors.
#18 SEObility
SEObility is a powerful all-in-one SEO software that allows you to monitor your website, which is very helpful in SEO optimization. With its daily updates and link building tools, SEObility helps business owners improve their search engine rankings with ease.
It also efficiently scans all the linked pages of a website and finds issues like duplicate content and broken links.
Conclusion: Simplify search engine optimization with tools
The "core ideals" of search engine optimization are the same as ever - making sure pages have the right tags for the right keywords, not only for natural search results, but also for PPC (Pay Per Click) and other marketing campaigns where call-to-action (CTA) and conversion rates are key indicators of success. Google recently underscored this with its Core Web Vitals to signal that the basics are still important.
But how does an SEO manager know which keywords to use on its sales pages? How can a site separate transactional traffic from general site visitors? And how can the company improve its ability to get targeted traffic from the web? That's exactly what our top 18 search engine optimization tools from this article will help you with.